Channel Gifting Program
Organizations over time have understood the significance in building strong relationships with their trade partners like dealers, distributors, retailers, sub-dealers, stockists, influencers and other pockets of trade customers. Gifting programs too have become an integral part of many trade initiatives.
At Instyle Solutions, we design and implement channel gifting programs which enable organizations to successfully engage with their trade partners over an extended period of time. Our solutions help incentivize trade partners, with carefully selected products, benefiting both parties and leading to increased sales and goodwill.
Advantages of Channel Gifting Programs
Enhances engagement with trade partners
Encourages & motivates trade associates
Builds loyalty with trade associates
Boosts sales & brand goodwill
Key factors we keep in mind while designing Channel Gifting Programs
Budget
Understanding the organization’s budget for their gifting scheme, we help them narrow down to the ideal product(s) to gift to their channel partners from a wide range of products. The product should fit within the organization’s budget while maximizing their goodwill with their channel partners.
Targeted Segment
After chalking out the budget, we study the targeted channel partner base that the organizations wish to cater. We evaluate their needs, backgrounds, habits, technical understanding and subsequently suggest suitable products matching all criteria, to organizations. The product should appeal to the targeted channel partner segment for maximum results.
Emotional Connect
Once we understand the targeted segment and budget allocation for the gifting scheme, we narrow down to the ideal product(s) based on its emotional connect with the each targeted channel partner base. We additionally provide customized services like imprinting the organization’s logo on the product to further this emotional connect. It is essential that the targeted segment is emotionally aligned with the product in some form for maximum results.
Perceived Value
It is very important for an organization to select the most “value for money” products for their gifting schemes. These products should maximize the utility of the targeted channel partner segment while being available at reasonable prices to the organization. It is our utmost priority to narrow down to product(s) which help an organization to achieve maximum perceived value.