Customer Loyalty Program
The biggest challenge organizations face today is to drive consumers while building repeated transactions with them. A step further is for their customers to advocate in their favor and become extended brand ambassadors. Organizations aim to create value for customers whilst maintaining profitability.
At Instyle Solutions, we cater to initiatives which deliver benefits to both, thereby building trust and promoting brand loyalty. With our intuitive approach of looking at customer gifting, we enable organizations to fruitfully reward consumers for their brand appreciation and advocacy.
Advantages of Customer Loyalty Programs
Boosts Sales
Builds Brand Loyalty
Customer Retention
Enhanced Brand Perception
Key factors we keep in mind while designing Customer Loyalty Programs
Budget
Understanding the organization’s budget for their gifting scheme, we help them narrow down to the ideal product(s) to gift to their customers from a wide range of products. The product should fit within the organization’s budget while maximizing their goodwill with their customers.
Targeted Segment
After chalking out the budget, we study the targeted customer base that the organizations wish to cater. We evaluate their needs, backgrounds, habits, technical understanding and subsequently suggest suitable products matching all criteria, to organizations. The product should appeal to the targeted customer segment for maximum results.
Emotional Connect
Once we understand the targeted segment and budget allocation for the gifting scheme, we narrow down to the ideal product(s) based on its emotional connect with the each targeted customer base. We additionally provide customized services like imprinting the organization’s logo on the product to further this emotional connect. It is essential that the targeted segment is emotionally aligned with the product in some form for maximum results.
Perceived Value
It is very important for an organization to select the most “value for money” products for their gifting schemes. These products should maximize the utility of the targeted customer segment while being available at reasonable prices to the organization. It is our utmost priority to narrow down to product(s) which help an organization to achieve maximum perceived value.